Public Engagement

Want to change behaviour and get buy-in on sustainable strategies? Start by engaging community, organization and government stakeholders, and inviting them to take ownership and help create practical solutions.

  • Public engagement campaigns
  • Open houses and information sessions
  • Community liaison and resources
  • Community Based Social Marketing (CBSM)

  • Displays, infographics and communication materials
  • Measurement of program success

In years of consulting on sustainable strategies, S-Cubed has found that a positive, knowledgeable and highly collaborative approach works best in engaging and winning over stakeholders. We reach out to all members of a community or organization to educate, gather feedback and develop waste diversion strategies tailored to each situation.

Challenge

Community members are busy, and it can be difficult to engage them in creating solutions.

Solution

If your community won’t come to you, go to your community! We host information sessions in community centres, shopping malls, sports arenas and seniors’ homes in an effort to engage with as many stakeholders as possible.

Why engage stakeholders?

 

Giving reasons for change and gathering feedback on how to make it happen is key to leading effective change. S-Cubed uses waste audit and industry data, and explains best practices in waste diversion and management as part of our consultation process. Once community members understand why certain recommendations are being made, they often suggest ways to improve on the strategy and may even become champions of the program.

S-Cubed Environmental partners with Beyond Attitude to engage audiences using behavioral change and Community Based Social Marketing (CBSM) principles that allow community, organization and government stakeholders to voice opinions on and create solutions for issues of concern.

 

Consulting with community

Considering compost

CONSULT

Langdon Curbside Collection Launch | Phase 2

Compostable material made up almost half of what was in Langdon’s black carts. The community needed to consider sustainable solutions.

Although a blue cart program was already in place in Langdon, community residents needed to decide how they wanted to manage organics. Whether they chose to use a green cart program or put organics in the garbage, the cost of handling compostable materials was going to rise as landfills began to charge more for compostable material.

Phase 2

S-Cubed Environmental gathered data and began the process of engaging and educating community members about organics.

Step 1 – Measure

Once again, S-Cubed audited the materials in residential black carts. This second audit showed that following implementation of a blue cart program, only nine percent of garbage consisted of contaminated recyclables. However, food and yard waste made up 45 percent of material going to landfill. 

Step 2 – Engage and Survey

Next, audit results were shared with Langdon’s residents, and a survey gathered information on what they would prefer to do with compostable materials. More than 50 percent of residents said they would prefer to use green carts to handle organics. S-Cubed researched and developed options for a green cart program.

Step 3 – Consult

Team members used pop-up displays in stores and other locations where people gathered. Engaging community residents helped them to understand the economic and environmental benefits of returning organic materials to nature. They were asked to give feedback on what they would prefer to see in a green cart program..

Step 4 – Educate

As the proposed program began to take shape, displays were set up during open house sessions to explain exactly what belonged in green carts. and what should go elsewhere. Residents continued to ask questions and provide more feedback.

Outcome

Involving community members through a public engagement process allows them to understand the reasons behind a change, and empowers them to make an educated decision about available options. In the best case scenario, community members take ownership of the program and become ambassadors in helping the initiative to succeed.

S-Cubed Environmental’s team develops behaviour change strategies and effective educational tools to help effectively engage and involve stakeholders.

What can S-Cubed do for you?

Learn more about past sustainability strategies, waste audits and reporting, environmental education and public engagement projects.

Stacey was a pleasure to work with. She was flexible and found innovative ways to work with us and make the project a custom fit for our municipality. The audit was done diligently, quickly, thoroughly and professionally. Stacey and her team were well prepared and gave me the ease of mind that the project was in good hands and would be done well.

Andy Tchir

Environment and Sustainability Coordinator, Town of Devon

Introducing curbside collection

ENGAGE

Langdon Curbside Collection Launch | Phase 1

Involving community members helped in developing a curbside collection program that suited their needs.

Rising landfill costs and bans on certain materials meant that the Town of Langdon needed to engage with community members on how to cut costs and develop better waste diversion solutions. The cost of sending waste to the landfill was rising, and certain materials were banned.

Phase 1

Although Langdon now has a fully functioning waste management and diversion program that includes recycling and organics, it didn’t happen overnight. The process always begins with an audit of existing waste.

Step 1 – Measure

Waste audits revealed that adding a curbside recycling program would divert paper and cardboard from entering the landfill.

Step 2 – Consult and Engage

The S-Cubed Environmental team researched the possibilities, consulted with local authorities on cost, and developed strategies before engaging with residents to consider possible solutions. Open houses and pop-up displays at popular local venues gave us access to the community.

Step 3 – Implement

All residents initially received a 120-litre garbage cart. After three months, residents self-evaluated the amount of waste they were generating and decided whether they were willing to pay more for increased garbage capacity.

Outcome

Detailed audit information, public engagement sessions and self-evaluation allowed residents to understand the reasons behind changes to waste collection. S-Cubed was on hand to provide audit data, as well as scientific and legislative information. A trial period and user-pay model gave residents the opportunity to judge for themselves whether they preferred to reduce the amount of garbage they produced or pay more for a larger cart. Curbside recycling collection diverted more materials from being sent to landfill.

What can S-Cubed do for you?

Learn more about past sustainability strategies, waste audits and reporting, environmental education and public engagement projects.

We liked working with S-Cubed because of the personalized attention Stacey brings to community engagement. By the end of our projects it seemed like Stacey knew our residents by name. This made her work credible as she could be a true voice for the community’s wants and needs.

Derek Young

Town of Vermilion

What can S-Cubed Environmental do for you?

Get in touch.

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